Jump the Fiscal Cliff - Increase Collections - Get Online Giving in Place Now!

Recent data from Barna and from Pew Research show that we continue to donate regardless of the economic "terrain".  Make it easy for parishioners and visitors to support your parish efforts for the holidays and beyond.

Our calendar helps us to step back and be grateful for the abundant blessings we have.  As we wind down the year, many of us step up our gifts and contributions to worthy causes.  If your parish has Online Giving in place,  this is a time to remind people to update their gift amounts or to add that special gift for flowers or a special remembrance.

If you do not have Online Giving in place then now is the time.  You can have everything set up in a few hours, and parishioners and visitors can give online.  Make sure you spend some time at Mass and through other announcements and newsletters to remind people to give both online and through envelope contributions.  Your parish may have a special outreach program or gift program for Christmas.  Provide people the option to give a financial gift online to support the purchase of goods for families. 

See the stories about parish experiences at our web site .  Online Giving has proven to streamline and stabilize cash flow,  support income through weather incidents, and increase gift amounts from parishioners. 

3 Ways to Increase Giving for Your Parish - Fantastic Results

This week we had the opportunity to talk with parish representatives from across the country while we were at the International Catholic Stewardship Conference.  In addition to increasing our depth of understanding on our journey of Faith,  we wanted to make sure we understood the experience our customers have with our products and services.

We heard some useful techniques to maintain parishioner engagement and increase contributions for parishes who are using Online Giving from OSV:

1.  Send an email to announce special collections

Each month you have a new special collection planned,  pull your email list from Online Giving and send parishioners information about the purpose of the collection.  As part of the note let them know they can log in and select the gift as an option.

2.  Send a mid-year and year-end reminder

A couple times each year send a gentle reminder email to your Online Giving contributors.  Thank them for their contributions and remind them to review their gift commitments to the parish.  This gentle nudge encourages people to take the time to log in to review their commitments.

3.  Make Online Giving a Standard Part of Your Stewardship of Treasure program

If you do a more formal annual or periodic process to review and pray about financial commitments to the parish,  you can make it easy for parishioners by including the link to Online Giving in all your materials.  This is also a great way to sustain the the commitment through automatic recurring contributions.

Parishes who are offering Online Giving reported fantastic results:

One parish in Indiana credits Online Giving with "stabilizing their cash flow".  They had a tremendous reduction in monthly offertory during summer months when parishioners left for vacations at lake cottages.  By offering a simple way for parishioners to set up recurring contributions,  this parish eliminated a 30% loss of revenue for 3 to 4 summer months.  In addition the parish has seen an overall increase in contributions of 23% or more.

Two parishes we talked with compared contributions for the group of parishioners using Online Giving.  They looked at the 12 months before the group started using the application and compared it to the 12 months after they started using the application.  One parish in the northeast has seen an astounding 62% increase from credit card gifts,  and a 49% increase overall.   Another parish measured 42% increase.

In general we are observing at least 30% increase for individual parishioners who move to Online Giving.  This is due to a combination of the regularly scheduled gift and conscious decision on the part of the parishioner.  We also have found that coordinating Online Giving as part of a broader plan which keeps parishioners informed and engaged in the direction of the parish generates a more sustained increase over time.

Keep track of what we are doing through our news and events page: http://www.osvoffertory.com/NewsEvents.aspx






And let us know your experience at your parish!