Friday, July 13, 2012

Get more parishioners signed up and using Online Giving

This account comes to us from Bruce Richman, the Customer Sales Retention Supervisor for OSV Offertory Solutions.

Recently I was visiting a parish when the question of how to get more people to use Online Giving came up. This particular parish had over 3,300 families with only 5% of the parishioners signed-up. In contrast, another parish in the area with about 1,000 families had 17% of parishioners using Online Giving.

When visiting with the smaller parish I was asked to find out what they were doing differently to be more successful. I knew as soon as I walked in the door -- the differences were apparent. The first thing I saw was an Online Giving poster mounted near the main entrance. Every person that came through those doors saw the poster the moment they entered the church. That action reinforced the parish’s support and need for Online Giving.

Also, when talking with some of the parish staff, I came to understand they had two additional efforts to help them entice more parishioners. First, they talked about Online Giving at the pulpit on several occasions. These weren't long lectures but short statements and testimonials about how easy Online Giving is to use and how it benefits the parish and the parishioner. Second, they used OSV’s Online Giving marketing package. This package helped the staff to announce and acquaint the parish to the convenience of the service. Included in the package were the posters, an announcement letter, an FAQ pamphlet, and the Online Giving mailing card for inserting into the offering envelope packet.

Promoting and communicating the Online Giving message at the pulpit, on boards, and through various mailings has helped to increase contributions for that parish and others, and can foster the growth of your parish’s Online Giving program, too. 

Share your story about how you get parishioners to use Online Giving!

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