Tuesday, February 7, 2012

Online Giving acceptance growing rapidly

We just updated the OLG indicator on our web site: www.osvoffertory.com. Over the past month the average percentage of parishioners who are using Online Giving at their parishes has increased to over 13%. The range is fairly wide, from single digit percentages up to almost 50% of parishioners, depending on the size and demographics of the parish. Over the past two years we have seen the average move from 6-7% to the current 13%.

Parishes that have developed a communication plan and engaged lay personnel as champions for Online Giving have had greater acceptance from parishioners. But usage has generally grown across all parishes that have implemented Online Giving. Parishioners have found that Online Giving is a convenient way to make contributions to the parish, so they can concentrate on their participation at Mass.

Its also interesting to note the frequency of gifts. OSV Online Giving provides flexibility for gift frequencies and the system processes the gift on the day specified. Since 2009 almost 30% of the total dollar volume has been processed as WEEKLY donations. Those who give bi-weekly are contributing the largest annual totals, followed by weekly donors annual totals. Monthly gifts are about 40% of total dollar volume. On an annualized basis, monthly givers are contributing about 29% less than weekly and 50% less than bi-weekly givers. To summarize, there is good reason to offer parishioners options for when to contribute to the parish!

Make Online Giving part of your annual plan for Offertory. It is also important to provide offering envelopes so that everyone can present their gifts during Mass. These are tools for our use and we can create excitement about them at our parishes by using them effectively and reporting results.

Is your parish part of the Online Giving wave?

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