This past week we talked with several parishes who are using Online Giving. One in particular just started in January 2012 and has 84 parishioners using Online Giving as of the third week of February. I heard a great idea from the business manager at this parish.
This parish had people participating in a jog-a-thon for the parish and added a donation category to support the jog-a-thon. They had sponsorship from both parishioners and other community members. The result was a tremendous success for the event and also greater awareness about the parish for the community as people visited the web site to donate. People can participate using the "QuickGive" feature in Online Giving.
At another parish nearby, the staff have included Online Giving information in their communications, in their bulletin and in their increased offertory and stewardship renewal materials. As a result of making giving online a standard option they have over 10% of their parishioners using the system.
We noticed at another parish that Online Giving was prominently displayed in one of the parish bulletins. The space allocated was as large as most of the significant advertisements so it was easy to spot. They made the invitation to Online Giving a bold announcement.
These techniques served these parishes well. They are excited about the acceptance of Online Giving and they are experiencing the improvements to cash flow as a result.
What is your parish doing to make it easy to give online?
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