Online Giving and electronic service news, trends, and research from Our Sunday Visitor Offertory Solutions
Wednesday, December 18, 2013
Merry Christmas! Welcome everyone home and invite them to stay
Wishing you a blessed Advent and very merry Christmas! Take time to celebrate the season and to build your parish community as we await the coming of our Savior. Give parishioners an opportunity to join in the Celebration of your Parish. Update your Online Giving and your Website to provide information about your mission and what you have accomplished in 2013. Provide an opportunity to participate and to give financially. Welcome everyone home and invite them to stay!
Friday, September 27, 2013
Celebrating Parish Community: tell your story using web site best practices
We just returned from the International Catholic Stewardship conference in Dallas. This event is a great way to gain updates on what is happening in parishes and dioceses across the country, to reconnect with friends, and to be uplifted spiritually.
Our theme this year was "Celebrating Parish Community", which we will continue to use as part of our focus over the next months. As we work with parishes and dioceses we see many examples of exciting and dynamic organizations. They engage their parishioners in their mission and direction and as a result accomplish exciting and transformational work. We decided to write about four of those who were able to transform themselves because of their leadership and staff with the support of OSV Offertory Solutions products and services.
Chuck Zech refers to "financial transparency and accountability" in his work on Catholic Giving and stewardship. Al Winseman describes the hierachy of engagement starting with "What do I get" and proceeding to the highest level: "Where are we going". Clif Christopher and St. Augustine both agree that the purpose of church is to "Change Lives". And the Notre Dame study I covered in my last post emphasizes the importance of demonstrating and describing what we accomplish in our parishes as a way for people to feel connected and empowered.
All this research suggests that each parish must tell the story about what is happening to change lives at that parish. A great place to start is on the parish website. When someone visits your parish are they able to tell what you are doing, your key focus, and where you are going?
Here are a few points to consider:
1. Use images that capture what is important or iconic at your parish
2. Include a tool like "Google translator" to allow for multiple languages on your site
3. Update your site regularly with descriptions of what you have accomplished including both financial results (as appropriate) and impact to people, parish and community.
Tell us what you are doing with your parish website!
Our theme this year was "Celebrating Parish Community", which we will continue to use as part of our focus over the next months. As we work with parishes and dioceses we see many examples of exciting and dynamic organizations. They engage their parishioners in their mission and direction and as a result accomplish exciting and transformational work. We decided to write about four of those who were able to transform themselves because of their leadership and staff with the support of OSV Offertory Solutions products and services.
Chuck Zech refers to "financial transparency and accountability" in his work on Catholic Giving and stewardship. Al Winseman describes the hierachy of engagement starting with "What do I get" and proceeding to the highest level: "Where are we going". Clif Christopher and St. Augustine both agree that the purpose of church is to "Change Lives". And the Notre Dame study I covered in my last post emphasizes the importance of demonstrating and describing what we accomplish in our parishes as a way for people to feel connected and empowered.
All this research suggests that each parish must tell the story about what is happening to change lives at that parish. A great place to start is on the parish website. When someone visits your parish are they able to tell what you are doing, your key focus, and where you are going?
Here are a few points to consider:
1. Use images that capture what is important or iconic at your parish
2. Include a tool like "Google translator" to allow for multiple languages on your site
3. Update your site regularly with descriptions of what you have accomplished including both financial results (as appropriate) and impact to people, parish and community.
Tell us what you are doing with your parish website!
Friday, July 19, 2013
Notre Dame Study: conscious decision and habitual systems of giving increase contributions
In their follow on to their celebrated study about Catholic generosity, author and researcher Brian Starks teams up again with professor Christian Smith to understand the components of generosity. They conclude that people who have made a conscious decision to donate money at some point in their life, combined with the use of habitual and standardized systems of giving (such as offering envelopes or Online Giving) are key factors that directly impact the amount of the financial gift.
In addition to the conscious decision, Online Giving provides a regular, repeatable schedule for contributions which to some extent goes beyond habitual giving. With a little extra prompting from the parish to update gift amounts periodically, the combination of habitual and automatic giving results in strong cash flow for the parish. And the gift amounts are typically larger than last minute Masstime contributions.
(The envelope continues to be an excellent way to reach everyone including Online Givers. We are doing more work on custom designed envelopes to request prayers and to provide education and reminders about Mission. The envelopes don't have to be used expressly for contributions. This regular mailing helps to encourage engagement from all parishioners and works to augment the purpose of Online Giving. Couple all this with an Increased Offertory program from OSV and you have a plan that can generate tremendous positive impact!)
In "Becoming a More Generous Person", Starks includes sample graphs that indicate the impact of Intentionality:

Parishes must continue to help parishioners identify financial giving with their Catholic faith and with the mission of the parish. While we are doing this we also need to find ways to help parishioners make a decision to be generous. Part of this is by identifying the results of past programs and the plans for what the parish will accomplish over the next period of time. And some simple instruction and encouragement about using Online Giving and yes, envelopes, reinforced through the parish website can help to educate and encourage parishioners.
You can find this Notre Dame Study at: http://icl.nd.edu/initiatives-projects/catholic-social-and-pastoral-research-initiative/.
And you can see videos from parishes using Online Giving and other tools from OSV at:
http://www.osvoffertory.com/Parish/Communication/CustomerQuotesTestimonials.aspx
Let us know what you are experiencing!
If you or your parish are still undecided about using Online Giving, this study provides another substantial reason why Online Giving helps increase offertory. Online Giving from OSV makes it easy for your parishioners to determine their own gift amounts and set up their own individual accounts for gifts. This also encourages the parishioner to think about their gift. In his book "Why Catholics Don't Give and What Can be Done About It", Dr. Chuck Zech describes Online Giving as a pledge because parishioners must make a conscious effort to set up their recurring contributions ahead of time."The study, “Steps on the Journey to Becoming a More Generous Person,” published by the Catholic Social and Pastoral Research Initiative (CSPRI) of Notre Dame’s Institute for Church Life and co-authored by Brian Starks, CSPRI director, and Christian Smith, William R. Kenan Jr. Professor of Sociology at Notre Dame, found that spontaneous givers were, as a group, less generous than their more systematic counterparts.“We find that Catholics who are more generous are very likely to have made a prior conscious decision to give more money away and to follow routine, habitual systems of giving,” Starks said. “This suggests that, for other Catholics to become more generous, it would help to do the same.“Concretely,” Starks continued, “American Catholics who made a conscious decision to give more money away at some prior point in their lives donated three times as much money to religious and nonreligious causes in the previous 12 months as Catholics who said that their financial giving ‘just happened.’" - from Michael O Garvey, Notre Dame News
In addition to the conscious decision, Online Giving provides a regular, repeatable schedule for contributions which to some extent goes beyond habitual giving. With a little extra prompting from the parish to update gift amounts periodically, the combination of habitual and automatic giving results in strong cash flow for the parish. And the gift amounts are typically larger than last minute Masstime contributions.
(The envelope continues to be an excellent way to reach everyone including Online Givers. We are doing more work on custom designed envelopes to request prayers and to provide education and reminders about Mission. The envelopes don't have to be used expressly for contributions. This regular mailing helps to encourage engagement from all parishioners and works to augment the purpose of Online Giving. Couple all this with an Increased Offertory program from OSV and you have a plan that can generate tremendous positive impact!)
In "Becoming a More Generous Person", Starks includes sample graphs that indicate the impact of Intentionality:
Parishes must continue to help parishioners identify financial giving with their Catholic faith and with the mission of the parish. While we are doing this we also need to find ways to help parishioners make a decision to be generous. Part of this is by identifying the results of past programs and the plans for what the parish will accomplish over the next period of time. And some simple instruction and encouragement about using Online Giving and yes, envelopes, reinforced through the parish website can help to educate and encourage parishioners.
You can find this Notre Dame Study at: http://icl.nd.edu/initiatives-projects/catholic-social-and-pastoral-research-initiative/.
And you can see videos from parishes using Online Giving and other tools from OSV at:
http://www.osvoffertory.com/Parish/Communication/CustomerQuotesTestimonials.aspx
Let us know what you are experiencing!
Friday, May 24, 2013
Make the Move to Online Giving - Avoid a summer decline in contributions
I don't know about you, but the cool weather we had during April and most of May lulled me into thinking it was still spring! But here we are moving out of the Easter season into Ordinary Time and about to celebrate our heroes during Memorial Day.
So summer is here! and so are vacations and trips to the beach, moves to summer houses and visits with family. With all the activity we likely will be away from our home parish for some of the time. Pastors and parish staff tell us that they see significant changes in parish income during summer months in particular - ranging from 10% to 20% reduction in weekly contributions! This cash flow fluctuation creates a tremendous challenge for parishes to maintain operations and budgets.
Online Giving helps to provide consistent cash flow
We just recently held customer panel discussions at our headquarters in Huntington, IN and had many meaningful discussions about what is going well and also where we can improve. The subject of Online Giving and cash flow came up several times as a significant benefit. This is consistent with information we have heard in the past. (We also heard that ease of use of Online Giving, our customer service and our extensive support are key positive differentiators for OSV. Parishes know they can count on our help.)
St. Patrick in Carlsbad, CA credits a significant change to summer cash flow, which in turn helps the parish throughout the year. Historically, contributions were down at least 10% and they have more than made up that difference. In addition they are seeing very high fulfillment on campaign pledges that are paid through Online Giving.
St. Elizabeth Ann Seaton in Ft. Wayne, IN tells a similar story. The pastor describes a situation where a large number of parishioners typically go to "the lake" during the summer. Monthly income to the parish would go from about $30,000 to more like $20,000 and it practically brought the otherwise thriving parish to a standstill. They credit Online Giving with making up that difference and more.
Look on the OSV Offertory Solutions website for stories and videos about Online Giving.
Spend your summer worry free! Implement Online Giving.
If you already have Online Giving in place, then this is a great opportunity to remind more parishioners to sign up. Set up a table after Mass and make it easy for them to get started. Send a reminder to users to update their gifts. Be thankful to everyone who participates.
Let us know how we can help you!
So summer is here! and so are vacations and trips to the beach, moves to summer houses and visits with family. With all the activity we likely will be away from our home parish for some of the time. Pastors and parish staff tell us that they see significant changes in parish income during summer months in particular - ranging from 10% to 20% reduction in weekly contributions! This cash flow fluctuation creates a tremendous challenge for parishes to maintain operations and budgets.
Online Giving helps to provide consistent cash flow
We just recently held customer panel discussions at our headquarters in Huntington, IN and had many meaningful discussions about what is going well and also where we can improve. The subject of Online Giving and cash flow came up several times as a significant benefit. This is consistent with information we have heard in the past. (We also heard that ease of use of Online Giving, our customer service and our extensive support are key positive differentiators for OSV. Parishes know they can count on our help.)
St. Patrick in Carlsbad, CA credits a significant change to summer cash flow, which in turn helps the parish throughout the year. Historically, contributions were down at least 10% and they have more than made up that difference. In addition they are seeing very high fulfillment on campaign pledges that are paid through Online Giving.
St. Elizabeth Ann Seaton in Ft. Wayne, IN tells a similar story. The pastor describes a situation where a large number of parishioners typically go to "the lake" during the summer. Monthly income to the parish would go from about $30,000 to more like $20,000 and it practically brought the otherwise thriving parish to a standstill. They credit Online Giving with making up that difference and more.
Look on the OSV Offertory Solutions website for stories and videos about Online Giving.
Spend your summer worry free! Implement Online Giving.
If you already have Online Giving in place, then this is a great opportunity to remind more parishioners to sign up. Set up a table after Mass and make it easy for them to get started. Send a reminder to users to update their gifts. Be thankful to everyone who participates.
Let us know how we can help you!
Monday, April 15, 2013
Greater Frequency Increases Annual Online Gift Amounts; 4 Points about Parish Benefits
More Parishioners
Using Online Giving
We just completed our most recent quarterly review of trends
in contributions based on parishes who use Online Giving from Our Sunday
Visitor. A number of our parish
customers have more than 20% of active parishioners using Online Giving, with
more than a few at or near 50% of parishioners.
Overall we see slightly more ACH (direct withdrawal) used for regular
contributions in comparison to credit card,
(around 55% ACH and 45% Credit Card).
Parishioners are starting to use QuickGive more often for one-time gifts
and these tend to be done via credit card.
Greater Frequency and
Annual Gift Amounts
Parishes who provide parishioners the option to give
contributions recurring weekly and bi-weekly see a larger annual donation from
those parishioners in comparison to contributions recurring twice monthly, monthly, quarterly and annually. Weekly givers are contributing about $1810
annually and bi-weekly givers about $1943 annually. Twice monthly schedules offer fewer
opportunities to give in comparison to bi-weekly, so the annual amount is
lower. Monthly givers donate about $1270
on an annual basis.
Make sure you are providing your parishioners flexibility to
give at any time, so that they can work with their particular income schedules.
And importantly, so they can make a donation when they are moved to contribute.
Parish Experiences
We have asked a number of our parish customers to track
contribution amounts before and after implementing Online Giving. While the vitality of the parish and the
programs and depth of commitment to Stewardship all impact the parish financial
results, they are also willing to say
that Online Giving has had a positive impact on the financial health of the
parish. Those parishes who looked
specifically a credit card and direct payment gifts documented increases of
from 32% to 63% in the amount of the specific parishioner gifts. Those parishes who looked at overall total
contributions saw an increase of from 11% to 32%. And parish staff is quick to point out that
the cash flow during vacation months has smoothed out and in at least one case
the Pastor states that “it has saved the parish”.
Envelopes Continue to
Play A Key Role
The significant majority of parishes have continued to use
envelopes to reach parishioners on a regular basis. They have used new designs for their
envelopes to focus more on commitment to prayer and time at the parish for
parishioners who contribute electronically.
The combination of envelopes and Online Giving has been powerful. See the graphic below that shows actual
parish results:
We continue to work with parishes to help them make the best
use of all the tools available to them.
Online Giving has had a positive impact!
Tell us about your experience.
Thursday, March 14, 2013
3 Points to Update Online Giving - Pope Francis Motivates Us
I have been impressed by the coverage of the Papal conclave. We have seen and heard many wonderful stories about the events and the sincerity and focus of the Cardinals as they entered into the process of electing our new Pope. And then to see the humility and prayerful attitude exhibited by Pope Francis! What a great time to reflect on our own behavior, and a convenient time to think about our financial commitment to our parish.
If you want to read more about coverage from Rome, here is a link to the Daily Take blog from our Publisher, Greg Erlandson, who has been there to observe the conclave: a-pope-who-is-bishop.
In this edition Greg refers to Francis of Assisi: "He is a Pope who was chosen, I believe, because the cardinals want a renewal of the Church. "Help rebuild my Church," the Lord told St. Francis in a dream." Greg goes on to refer to our need to begin with prayer.
If you want to read more about coverage from Rome, here is a link to the Daily Take blog from our Publisher, Greg Erlandson, who has been there to observe the conclave: a-pope-who-is-bishop.
In this edition Greg refers to Francis of Assisi: "He is a Pope who was chosen, I believe, because the cardinals want a renewal of the Church. "Help rebuild my Church," the Lord told St. Francis in a dream." Greg goes on to refer to our need to begin with prayer.
As we pray about rebuilding the church, we also should pray about what we each can to do rebuild the church through our parish communities. The recent study published by the University of Notre Dame Institute for Church Life: Unleashing
Catholic Generosity – Explaining the Catholic Giving Gap in the United States, indicates that we need to focus our attention on the Mission and works of our parish communities.
Here are some points to consider as we update gifts in Online Giving:
1. Update Fund Categories: Provide parishioners the opportunity to give to programs that result in improved lives for parishioners or the community.
2. Review Your Personal Gifts: Use this time of change to pray about rebuilding the church and seek inspiration for where to spend your time and how best to allocate your financial gifts to the church. Update your Online Giving commitments.
3. Make an Announcement: Make an announcement at Mass or through your communications about any changes to gift categories in Online Giving. Ask parishioners to pray and to update their gifts as we celebrate the announcement of Pope Francis. Invite those who are not giving online to make that first step.
Tell us your thoughts and ideas!
Thursday, January 31, 2013
3 Key Points to Increase Offertory - Online Giving Essential
We are seeing optimism among parishes and dioceses that we visit across the United States. Catholic parishes are providing meaningful services to the community and strong educational programs to their students. Many of you are on the path to engaging parishioners in both the current activities of the parish and also the direction you want to head for the future. The Pastors we have talked to have been doing some very creative and wonderful work ranging from working with the children in the parish to develop videos of guinea pigs riding in Lego automobiles to expansive programs to serve the needy in the community.
The results from the work we have done to Increase Offertory at parishes have been very positive. A parish in the Diocese of San Diego experienced an increase in commitments of over 53% and $330,000. One in the Diocese of Providence saw an increase of over $120,000 which amounted to 79% . Another one in California had 140 new families start to participate in the parish. One in upstate New York was able to define a new identity and bring people together for a new purpose in the midst of a 5 parish merger.
Needless to say, the Pastor and parish leadership are integral to the success of any program. While every parish has different dynamics, there are some consistent points we are seeing the teams implement to increase their chances of a successful and sustained program. Here are 3 of them:
1. Focus on the good works of the parish. In addition to our formation and our personal Faith journeys, we care about organizations that are doing positive things. We want to donate our time and money to successful programs that deliver products or programs or services that we care about. Our parishes do this all the time but sometimes we don't highlight this work. Those parishes who experience a wealth of financial contributions are able to demonstrate how they are changing lives for the better and how they are improving lives for the people in the parish and the surrounding areas.
2. Use Online Giving to make it easy to give. Remove any impediments to accepting a gift. Find ways to make it easy for anyone to give to the parish. They don't have to be current members. In fact as you are communicating about the wonderful things the parish does you should expect to attract new people to the parish. Online Giving is an integral part of regular contributions and of any increased offertory program. Allow people to give from the convenience of the web at a time that is convenient for them!
3. Keep Parishioners Informed. The successful parishes use all their channels of communication to let parishioners know what is happening during and after the Increased Offertory program. They incorporate points about the direction of the parish and the intent of the program across their website, offering envelopes, newsletters, announcements and bulletins. It's very important to let all parishioners know about the results of the program and what the parish plans to do next. Parishes can sustain their results by updating parishioners regarding how funds were used, what new positive programs were implemented, and the results of those new programs.
Do you have experience with increasing offertory? Let us know!
The results from the work we have done to Increase Offertory at parishes have been very positive. A parish in the Diocese of San Diego experienced an increase in commitments of over 53% and $330,000. One in the Diocese of Providence saw an increase of over $120,000 which amounted to 79% . Another one in California had 140 new families start to participate in the parish. One in upstate New York was able to define a new identity and bring people together for a new purpose in the midst of a 5 parish merger.
Needless to say, the Pastor and parish leadership are integral to the success of any program. While every parish has different dynamics, there are some consistent points we are seeing the teams implement to increase their chances of a successful and sustained program. Here are 3 of them:
1. Focus on the good works of the parish. In addition to our formation and our personal Faith journeys, we care about organizations that are doing positive things. We want to donate our time and money to successful programs that deliver products or programs or services that we care about. Our parishes do this all the time but sometimes we don't highlight this work. Those parishes who experience a wealth of financial contributions are able to demonstrate how they are changing lives for the better and how they are improving lives for the people in the parish and the surrounding areas.
2. Use Online Giving to make it easy to give. Remove any impediments to accepting a gift. Find ways to make it easy for anyone to give to the parish. They don't have to be current members. In fact as you are communicating about the wonderful things the parish does you should expect to attract new people to the parish. Online Giving is an integral part of regular contributions and of any increased offertory program. Allow people to give from the convenience of the web at a time that is convenient for them!
3. Keep Parishioners Informed. The successful parishes use all their channels of communication to let parishioners know what is happening during and after the Increased Offertory program. They incorporate points about the direction of the parish and the intent of the program across their website, offering envelopes, newsletters, announcements and bulletins. It's very important to let all parishioners know about the results of the program and what the parish plans to do next. Parishes can sustain their results by updating parishioners regarding how funds were used, what new positive programs were implemented, and the results of those new programs.
Do you have experience with increasing offertory? Let us know!
Wednesday, January 2, 2013
Websites and Online Giving Tips for a Great Combination - Like Peanut Butter and Chocolate
As we continue to learn from our work with the Archdiocese of Boston, and across the country, your website is your "virtual front door" to your parish. One of the key components of a great parish website is easy access to Online Giving. This past week we talked with several parishes who are very interested in pursuing Online Giving. The website is a significant impediment to their progress rather than a useful tool to enable access to web-based giving. OSV "Faith In Action" websites are designed to make this easy for you.
Set a Communication Plan
As you prepare to offer web-based giving, you should create the initial communication plan and get the system set up so parishioners can immediately access the application. So one of the steps is to update your website to include information about Online Giving, plus a link that connects to Online Giving. Once you announce that the service is available, you want parishioners to be able to get to Online Giving easily so they can get started right away.
Incorporate Website Best Practices
Your website must be organized well and easy to navigate. A great parish website can help you improve the acceptance of Online Giving by making it obvious how to get started, easy to access, and by providing useful information about the importance of Online Giving. If your website provides other compelling information about the Faith, then as parishioners access the site for Online Giving, they may also be able to spend time learning more about being a good Catholic!
Here are a few tips:
- Display your parish name, city and address and contact information prominently
- Feature a map to your parish
- Add information about the Faith
- Add a section to welcome newcomers
- Add dynamic information
- Offer people the opportunity to give a gift!
The parishes I referenced earlier were embarrassed and frustrated by their web sites. The web sites were not compelling and not up to date. The person who is setting up Online Giving did not have the ability to do updates. In a couple cases, the person who updated the website worked part time and was the only person who had access to update the site.
The parish website is the best place to access your online giving application. And we should all be implementing Online Giving at our parishes so that our parishioners have this additional convenient option to contribute to the parish. So we need both. Parish Website and Online Giving. When the website is good and you have your Online Giving link prominently displayed, they work together. That's why the web site and Online Giving are like peanut butter and chocolate, which is one of my personal favorite combinations!
How about your experience with your parish website and Online Giving?
By the way thousands of new parishioners per month are signing up to use OSV's Online Giving at parishes across the country. The average parishioner use for parish is now at 13 to 14% of parishioners, up to a high of more than 50%.
Friday, December 21, 2012
3 Things to Do at Christmas
Merry Christmas! As we are contemplating the coming of our Savior and the celebration of His birth, we also want to be part of the communal celebration. So many folks who may not be regular attendees choose this time of year to go to Mass and to reconnect with their parish. What a wonderful time to welcome people to the parish community.
Here are 3 simple ideas for "last minute tactics" to help welcome everyone to church and provide them an opportunity to make a contribution:
1. Update Electronic Communications : Welcome everyone with a message of Hope and Love
Make sure you have updated the parish website and calendars with Mass times. Use your headline feature in your Faith in Action website to add the notification to all pages on the site. Send an e-newsletter encouraging parishioners to bring friends and family to Mass. More importantly, make sure you also are updating content to welcome everyone whether or not they have been to Mass recently. Also make Online Giving available from every page.
2. Remind people about the option to give online:
Update Online Giving with special collections and even consider a special cause for the community as a separate collection. This is also a time to remind people in bulletins and also through announcements at Mass that they can give online. It's a convenient option for everyone.
3. Add special collection envelopes to pews or at church entrances:
Make it convenient for anyone to pick up an envelope and make a donation to the church. You can also invite people to make prayer requests or special intentions by writing them on the envelope or placing a note in the envelope rather than money. Be creative. Give people a chance to participate.
Wishing everyone a blessed holiday. Merry Christmas
Here are 3 simple ideas for "last minute tactics" to help welcome everyone to church and provide them an opportunity to make a contribution:
1. Update Electronic Communications : Welcome everyone with a message of Hope and Love
Make sure you have updated the parish website and calendars with Mass times. Use your headline feature in your Faith in Action website to add the notification to all pages on the site. Send an e-newsletter encouraging parishioners to bring friends and family to Mass. More importantly, make sure you also are updating content to welcome everyone whether or not they have been to Mass recently. Also make Online Giving available from every page.
2. Remind people about the option to give online:
Update Online Giving with special collections and even consider a special cause for the community as a separate collection. This is also a time to remind people in bulletins and also through announcements at Mass that they can give online. It's a convenient option for everyone.
3. Add special collection envelopes to pews or at church entrances:
Make it convenient for anyone to pick up an envelope and make a donation to the church. You can also invite people to make prayer requests or special intentions by writing them on the envelope or placing a note in the envelope rather than money. Be creative. Give people a chance to participate.
Wishing everyone a blessed holiday. Merry Christmas
Friday, November 30, 2012
Jump the Fiscal Cliff - Increase Collections - Get Online Giving in Place Now!
Recent data from Barna and from Pew Research show that we continue to donate regardless of the economic "terrain". Make it easy for parishioners and visitors to support your parish efforts for the holidays and beyond.
Our calendar helps us to step back and be grateful for the abundant blessings we have. As we wind down the year, many of us step up our gifts and contributions to worthy causes. If your parish has Online Giving in place, this is a time to remind people to update their gift amounts or to add that special gift for flowers or a special remembrance.
If you do not have Online Giving in place then now is the time. You can have everything set up in a few hours, and parishioners and visitors can give online. Make sure you spend some time at Mass and through other announcements and newsletters to remind people to give both online and through envelope contributions. Your parish may have a special outreach program or gift program for Christmas. Provide people the option to give a financial gift online to support the purchase of goods for families.
See the stories about parish experiences at our web site . Online Giving has proven to streamline and stabilize cash flow, support income through weather incidents, and increase gift amounts from parishioners.
Wednesday, November 7, 2012
Go Irish! Great Football and a Successful Foundation
I have thoroughly enjoyed seeing the Irish return to their (in my humble opinion) deserved position in college football rankings. As a "double - Domer" I guess I'm twice as happy! The good news for Notre Dame is that I consider the football entertainment as a sideline to the true value of the university and its programs. And successful operations. Notre Dame has created a strong base of contributions and donations that have helped to build new and exciting programs that advance education and also outreach.
This reminds me of some of the points made in a book by J. Clif Christopher titled, "Not Your Parent's Offering Plate". In the book Christopher challenges church leaders to assess what they are doing in their church and the evidence of the results. He asks why people give to universities like Harvard. The answer: because they believe in the leadership of the organization and they support the "product" the organization delivers. There are lives changed by the experience at Harvard (or of course I would say Notre Dame), and lives should be changed through our church experience.
Our pastors and staff do so many good works that go unheralded. Its important that we relate some of the information about how we serve parishioners and the impact our parishioners, pastors and staff have on the community. Because these acts of service and kindness are meaningful evidence of our stewardship and our Christianity.
So you ask what does this have to do with Online Giving? In the past months of blog history there are a number of examples confirming the increase in contributions that parishes have seen from Online Giving. But if your parish has responded to the need that we all have to give, and informs you about the use of funds and talents and associated results of the use of funds, then you likely see a far greater sustained increase.
Use Online Giving to provide a convenient tool for parishioners and visitors to contribute financially to the parish. Your focus on the direction of the parish, the good deeds of the parish, and the use of the finances help to inform and support the purpose of those financial contributions.
So, I'm watching the Irish play football. But I'm contributing to programs that form young men and women. And I'm contributing to my parish as we provide services to students and to those in need in our town in South Carolina.
What is your experience? Have you tried Online Giving?
This reminds me of some of the points made in a book by J. Clif Christopher titled, "Not Your Parent's Offering Plate". In the book Christopher challenges church leaders to assess what they are doing in their church and the evidence of the results. He asks why people give to universities like Harvard. The answer: because they believe in the leadership of the organization and they support the "product" the organization delivers. There are lives changed by the experience at Harvard (or of course I would say Notre Dame), and lives should be changed through our church experience.
Our pastors and staff do so many good works that go unheralded. Its important that we relate some of the information about how we serve parishioners and the impact our parishioners, pastors and staff have on the community. Because these acts of service and kindness are meaningful evidence of our stewardship and our Christianity.
So you ask what does this have to do with Online Giving? In the past months of blog history there are a number of examples confirming the increase in contributions that parishes have seen from Online Giving. But if your parish has responded to the need that we all have to give, and informs you about the use of funds and talents and associated results of the use of funds, then you likely see a far greater sustained increase.
Use Online Giving to provide a convenient tool for parishioners and visitors to contribute financially to the parish. Your focus on the direction of the parish, the good deeds of the parish, and the use of the finances help to inform and support the purpose of those financial contributions.
So, I'm watching the Irish play football. But I'm contributing to programs that form young men and women. And I'm contributing to my parish as we provide services to students and to those in need in our town in South Carolina.
What is your experience? Have you tried Online Giving?
Friday, October 26, 2012
Change In Season is Ideal Time to Introduce Parishioners to New Methods of Giving
by: Zak Bernath
Across the country leaves are falling, colors are changing, temperatures are dropping, and parish life is entering a vibrant season of reflection. For many parishes, it is a time for spiritual and stewardship renewal. Our Sunday Visitor is fortunate to share this season with thousands of parishes by offering services to help foster this atmosphere of spiritual vibrancy. As an offertory solutions provider, Our Sunday Visitor recognizes the parish need for communication and engagement services.
As a printer and mail house, we offer numerous products and services aimed at communicating biblical principles of stewardship. These services range from stewardship envelope programs, to newsletters, to state of the parish reports, and more. As a company that is helping usher parishes into the 21st century, we also offer web-based services such as Online Giving and content-managed websites. But did you know that printing services and web-based services are not mutually exclusive? When it comes to engaging parishioners, they are very significantly fused together.
Let’s explore this idea by using Online Giving as an example. Online Giving is a way for parishioners to establish recurring gifts to the parish through a secure website.
There is no more raw an act of first fruits giving than having ones gift come automatically from a bank or credit card account. And the benefit to the parish finances is quite obvious: the parish no longer relies on mass attendance to sustain the offertory. This is especially important given the fact that only 31% of self-identified Catholics attend mass on any given Sunday.1 But the question many parishes face is, “How do we educate parishioners and communicate the idea of technology replacing traditional methods of giving?” Ironically, the answer is through printed communications.
According to a 2011 study done by Dunham+Company, a strategic fundraising consulting organization, more than three times as many individuals made online donations based on direct mail letters than email appeals.2 This seems ironic, but we know that people still respond by having something directly placed in front of them, something they can hang on to and don’t immediately send to the “recycle bin”. Direct mail not only takes on significance physically, but psychologically. Taking the effort to mail a letter shows parishioners that the parish is prioritizing its message. And that message is far too important to confuse with spam.
In addition to the above findings, another 2011 survey by Dunham+Company reveals even more to shatter some of our assumptions about Online Giving. 51% of donors over the age of 60 reported making an online donation at some point in time.3 This tells us that while Online Giving may initially be attractive to engage the younger population, middle age and elderly are not only the core of your offertory giving but also more than willing to go online to give. Now we just need to educate them about this great service!
As the fall renewal season enters full swing, be considering how you can continue to engage your parish community through both new technology and traditional methods. Let’s create an atmosphere of gratitude for the gifts we all have been given.
1 Center for Applied Research in the Apostolate
2 Business Mailer Review – September 17, 2012
3 Business Mailer Review – September 17, 2012
Across the country leaves are falling, colors are changing, temperatures are dropping, and parish life is entering a vibrant season of reflection. For many parishes, it is a time for spiritual and stewardship renewal. Our Sunday Visitor is fortunate to share this season with thousands of parishes by offering services to help foster this atmosphere of spiritual vibrancy. As an offertory solutions provider, Our Sunday Visitor recognizes the parish need for communication and engagement services.
As a printer and mail house, we offer numerous products and services aimed at communicating biblical principles of stewardship. These services range from stewardship envelope programs, to newsletters, to state of the parish reports, and more. As a company that is helping usher parishes into the 21st century, we also offer web-based services such as Online Giving and content-managed websites. But did you know that printing services and web-based services are not mutually exclusive? When it comes to engaging parishioners, they are very significantly fused together.
Let’s explore this idea by using Online Giving as an example. Online Giving is a way for parishioners to establish recurring gifts to the parish through a secure website.
There is no more raw an act of first fruits giving than having ones gift come automatically from a bank or credit card account. And the benefit to the parish finances is quite obvious: the parish no longer relies on mass attendance to sustain the offertory. This is especially important given the fact that only 31% of self-identified Catholics attend mass on any given Sunday.1 But the question many parishes face is, “How do we educate parishioners and communicate the idea of technology replacing traditional methods of giving?” Ironically, the answer is through printed communications.
According to a 2011 study done by Dunham+Company, a strategic fundraising consulting organization, more than three times as many individuals made online donations based on direct mail letters than email appeals.2 This seems ironic, but we know that people still respond by having something directly placed in front of them, something they can hang on to and don’t immediately send to the “recycle bin”. Direct mail not only takes on significance physically, but psychologically. Taking the effort to mail a letter shows parishioners that the parish is prioritizing its message. And that message is far too important to confuse with spam.
In addition to the above findings, another 2011 survey by Dunham+Company reveals even more to shatter some of our assumptions about Online Giving. 51% of donors over the age of 60 reported making an online donation at some point in time.3 This tells us that while Online Giving may initially be attractive to engage the younger population, middle age and elderly are not only the core of your offertory giving but also more than willing to go online to give. Now we just need to educate them about this great service!
As the fall renewal season enters full swing, be considering how you can continue to engage your parish community through both new technology and traditional methods. Let’s create an atmosphere of gratitude for the gifts we all have been given.
1 Center for Applied Research in the Apostolate
2 Business Mailer Review – September 17, 2012
3 Business Mailer Review – September 17, 2012
Wednesday, September 26, 2012
Survey Says: Gifts Increase when Parishioners use Online Giving
We created Online
Giving to be a simple solution that provides stability and an increase in
contributions for collections. Our Sunday Visitor recently polled 144 donors
from a single parish who switched from using envelopes to Online Giving for
their offertory. The results were promising and illustrate the clear benefits to
using this electronic service.
Within this six-month
span, the average giver increased their gift by 49%.
Over
half of the donors at the parish chose a credit card, and their donations increased by 62%
over their envelope gifts. The credit card option is often the most enticing to
donors and the parish as it allows for more flexibility in giving and there are
no additional costs. Cards also allow the donor to accrue card benefits like
miles, points, or other rewards.
Data shows that credit card users consistently
give more than those who use their bank accounts to give electronically.
45%
of parish donors used ACH and their donations increased by 32% over their envelope gifts. Considering
both credit card and ACH contributions combined, this amounted to an overall
increase of around $60,000. That’s an average increase of $415 per donor.
How
has Online Giving impacted your parish?
Wednesday, September 19, 2012
3 Ways to Increase Giving for Your Parish - Fantastic Results
This week we had the opportunity to talk with parish representatives from across the country while we were at the International Catholic Stewardship Conference. In addition to increasing our depth of understanding on our journey of Faith, we wanted to make sure we understood the experience our customers have with our products and services.
We heard some useful techniques to maintain parishioner engagement and increase contributions for parishes who are using Online Giving from OSV:
1. Send an email to announce special collections
Each month you have a new special collection planned, pull your email list from Online Giving and send parishioners information about the purpose of the collection. As part of the note let them know they can log in and select the gift as an option.
2. Send a mid-year and year-end reminder
A couple times each year send a gentle reminder email to your Online Giving contributors. Thank them for their contributions and remind them to review their gift commitments to the parish. This gentle nudge encourages people to take the time to log in to review their commitments.
3. Make Online Giving a Standard Part of Your Stewardship of Treasure program
If you do a more formal annual or periodic process to review and pray about financial commitments to the parish, you can make it easy for parishioners by including the link to Online Giving in all your materials. This is also a great way to sustain the the commitment through automatic recurring contributions.
Parishes who are offering Online Giving reported fantastic results:
One parish in Indiana credits Online Giving with "stabilizing their cash flow". They had a tremendous reduction in monthly offertory during summer months when parishioners left for vacations at lake cottages. By offering a simple way for parishioners to set up recurring contributions, this parish eliminated a 30% loss of revenue for 3 to 4 summer months. In addition the parish has seen an overall increase in contributions of 23% or more.
Two parishes we talked with compared contributions for the group of parishioners using Online Giving. They looked at the 12 months before the group started using the application and compared it to the 12 months after they started using the application. One parish in the northeast has seen an astounding 62% increase from credit card gifts, and a 49% increase overall. Another parish measured 42% increase.
In general we are observing at least 30% increase for individual parishioners who move to Online Giving. This is due to a combination of the regularly scheduled gift and conscious decision on the part of the parishioner. We also have found that coordinating Online Giving as part of a broader plan which keeps parishioners informed and engaged in the direction of the parish generates a more sustained increase over time.
Keep track of what we are doing through our news and events page: http://www.osvoffertory.com/NewsEvents.aspx
And let us know your experience at your parish!
We heard some useful techniques to maintain parishioner engagement and increase contributions for parishes who are using Online Giving from OSV:
1. Send an email to announce special collections
Each month you have a new special collection planned, pull your email list from Online Giving and send parishioners information about the purpose of the collection. As part of the note let them know they can log in and select the gift as an option.
2. Send a mid-year and year-end reminder
A couple times each year send a gentle reminder email to your Online Giving contributors. Thank them for their contributions and remind them to review their gift commitments to the parish. This gentle nudge encourages people to take the time to log in to review their commitments.
3. Make Online Giving a Standard Part of Your Stewardship of Treasure program
If you do a more formal annual or periodic process to review and pray about financial commitments to the parish, you can make it easy for parishioners by including the link to Online Giving in all your materials. This is also a great way to sustain the the commitment through automatic recurring contributions.
Parishes who are offering Online Giving reported fantastic results:
One parish in Indiana credits Online Giving with "stabilizing their cash flow". They had a tremendous reduction in monthly offertory during summer months when parishioners left for vacations at lake cottages. By offering a simple way for parishioners to set up recurring contributions, this parish eliminated a 30% loss of revenue for 3 to 4 summer months. In addition the parish has seen an overall increase in contributions of 23% or more.
Two parishes we talked with compared contributions for the group of parishioners using Online Giving. They looked at the 12 months before the group started using the application and compared it to the 12 months after they started using the application. One parish in the northeast has seen an astounding 62% increase from credit card gifts, and a 49% increase overall. Another parish measured 42% increase.
In general we are observing at least 30% increase for individual parishioners who move to Online Giving. This is due to a combination of the regularly scheduled gift and conscious decision on the part of the parishioner. We also have found that coordinating Online Giving as part of a broader plan which keeps parishioners informed and engaged in the direction of the parish generates a more sustained increase over time.
Keep track of what we are doing through our news and events page: http://www.osvoffertory.com/NewsEvents.aspx
And let us know your experience at your parish!
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